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It takes more than simply maintaining and improving current forms of value to build a platform for success in tomorrow's business environment. Organizations need to explore ways of creating new and innovative forms of value -- not in sporadic “aha” moments but as an evolving enterprise capability.
What is new value?
« If I had asked people what they wanted, they would have said a faster horses. » Henry Ford
Creating new value means more than just developing new technologies, products and services using traditional R&D and product development processes. Strategic innovation covers all areas of the business model: customer experiences, retail channels, delivery modes, partner networks and market spaces.
A genuine innovation system relies on the ability to capture and interpret the articulated and unarticulated needs of your current and future customers. It thrives in organizational cultures that create space for new ideas and foster collaboration among employees and enterprise networks.
And, most important it requires committed behavior from leaders.
Innovation at this level can help you create barriers to competition — keeping you ahead in a fast-changing world.
We help you clarify the dynamics of your existing value propositions and business models, identify strategic priorities and build an organization capable of meeting the needs of its customers by drawing on the creative energy of its people.
White Papers Publications