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WHITE PAPER / LEAN SERIES BY PRODUCTIVITY.INC
To consistently drive top-line growth, leaders must commit to a disciplined and creative focus on meeting today’s market challenges while strengthening capabilities for future competitive mastery. It’s a matter of keeping the core business running optimally without losing sight of what’s on the horizon—and being prepared for and open to « creative destruction.»
Effective innovation strategies must go beyond sustaining and improving current forms of value. Strategic innovation sets successful organizations apart from the rest of the pack, enabling them to:
– Capture intelligence that helps them understand current and potential customers’ « jobs to be done. »
– Make rapid value proposition breakthroughs throughout the value chain — from concept development and customer demand, through supply chain collaboration, through distribution and service innovation.
– Create new dimensions in technology, products, processes, and services.
– Develop and flexibly implement new business models to support top-line growth during market and technological seismic shifts.
As organizations work to gain agility and strength developing market-leading, customer-focused breakthroughs, the structures, practices, and problem-solving culture that evolve through lean implementation can help support and sustain innovation initiatives.
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